Saturday, 2 November 2013

Media Pre-Production Research: Target Audience Research

Deciding what research methods to take.

After weighing the advantages and disadvantages of all of the methods I have decided to choose the questionnaire method in order to get reliable and accurate results surrounding my target audience. I have chosen this method because it can be easily distributed and the results are clear. I will be handing the questionnaire out to year 7-year 10 girls at my school as well as some young female friends who go to different schools. The questionnaire can be seen in the Prezi below along with some of the results shown through graphs. Although my questionnaire is fairly short I feel i gain enough information I need to help me mould my magazine around my audience.



Target audience research allows me to gain a good insight into the audience of my magazine which is a vital aspect when producing my magazine. To gain accurate information surrounding my audience, I created a questionnaire for young girls aged 9-15 (my target audience) to complete. The graphs give evidence of some results I got that are very beneficial to me as they give me a good understanding of my audience's needs.

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